The Top 5 Content Marketing Tactics (And How to Get More out of Them)

Are you wondering if your marketing tactics are effective? You’re not alone.

According to the Content Marketing Institute research both B2C and B2B small business marketers are setting themselves up for success; documented content strategies are increasing along with content marketing usage and tactics, however only 60 percent of B2C marketers and 45 percent B2B of marketers feel their tactics are “effective”.

While there may be slight variances in tactics, approaches or percentages, there are also a lot of similarities between B2B and B2C content marketers.