Amazon smartphone event: Fire Phone announced, includes head tracking and object scanning (updated liveblog)

3:10pm. That’s it, folks. The Fire Phone looks neat, but a lot of that technology seems like a gimmick. Until I get to use the device myself, I’ll remain skeptical. Still, the pricing model and standard 32GB of storage puts even more pressure on Apple to up the specs on the next iPhone. If Amazon delivers on its promises on July 25th, the smartphone industry is going to get a lot more interesting.

Updated