Wednesday, June 18, 2014

Amazon Announces The $199 Fire Phone, The First Smartphone With Head-Tracking Technology

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Meet the Fire Phone, Amazon’s first venture into smartphones. Jeff Bezos calls it the phone built for the Amazon Prime customer. At first blush, it looks like any other smartphone currently on the market, but it has a secret: the ability to track a user’s head.

This is done through four corner-mounted, front-facing infrared cameras and produces wild 3D effects. But it’s not traditional 3D in the sense that images pop out of the screen. The head-tracking tech adds depth to the phone. It’s like looking down a street. But into your phone’s screen.

But are the 3D effects a feature of next-generation user interfaces or a marketing gimmick designed to get people to look Amazon’s way? The phone is an AT&T exclusive for $199 with a two-year contract, and is available to pre-order today. The Amazon Fire phone will also come with one year of Prime for free, which is a pretty solid deal considering all the stuff you’re meant to buy with this phone.

The Fire Phone rocks a 4.7-inch IPS screen and is equipped with a 13MP rear-facing camera with image stabilization and a f2.0 lens. Inside is a quad-core 2.2GHz chip, Adreno 330 graphics and 2GB of RAM — not enough to stand tall against the latest Android flagships but enough horsepower to provide a good experience.

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